More IT Girls!

Archived campaign post: This 2016 entry promoted greater participation by girls and women in computing through a contemporary advertising campaign. The original third-party video embed and workforce projection are time-bound, so they are not presented as current evidence.

The durable point is straightforward: computing education benefits when barriers to participation are reduced and students who have historically been underrepresented in technology can see a place for themselves in the field.

The original post’s slogan and embedded campaign are retained only as historical context; current teaching and workforce claims should rely on current sources rather than a decade-old projection.

Last reviewed: August 9, 2026.