Scarlett Johansson tripped and fell on the street. Here’s an animated .gif of the original video:

Then the internet got to work, and a meme was born:

More Photoshop trickery at Sad and Useless.

Taken from weknowmemes.com.

Swiped from imgur.com

And so it began. All the work was done on a Thursday, the finished product was delivered on Friday.